Alexander The Great

March 30, 2008

A Page Can Only Have 1 Title Tag!

Filed under: SEO Gone Wrong — alexanderthegreatest @ 9:18 pm
Tags: , , , ,

Remember the quote about if another country forced our standards of education on us we’d consider it an act of war? Here’s a glowing example. The web isn’t so hard to understand. I’m reading a book by Tim Leary, it has a title. A as in 1. Just like a book has 1 title, a web page has 1 title.

But our friend at “SEO 101 Blog” want to try multiple titles to get his clients (?) better search engine rankings. Titles in the footer, titles in images, titles in Firefox, titles galore. This apparently comes from a misunderstanding of html, specifically the difference between tags and attributes. For people with no idea, tags are surrounded with <pointy brackets> and attributes aren’t. An attribute is something that describes or gives more information to a tag.

I don’t think the importance of a basic understanding of html can be overstated for the SEO industry. If our friend wants to bait search engines, and these creaturs try to tease out semantic meaning from html, it stands to reason that he and others like him would benefit from walking a mile in Google Bot’s shoes.

Why important? Two people can’t share new ideas with each other about a complex system when they can’t describe the parts they’re talking about in a way the other will understand. Words (and these are technical ones, less well known to many) have established, agreed on meanings. Rather than inventing new ones and then trying to convince people to take you up on their meanings, simply use them as intended if you wish to be understood.



  1. John,
    Who thinks SEO “Experts” have a basic understanding of HTML? Remember, they only care about PR and attempting to guarantee No. 1 Rankings, I don’t think most of them are to concerned with what’s *on* the web page, just where it ranks and whatever “power” they think it may hold (via PR).

    Comment by James Lewitzke — March 31, 2008 @ 11:15 am | Reply

  2. Hi John. I think that guy is a bit confused over TAGS and ATTRIBUTES – when he says the title tag, I expect he really means the title attribute. His advice isn’t actually that bad – it is good SEO to put relevant title attributes on links and images.

    Just to show I’m not making this up:

    He obviously needs to take a look in the dictionary and realise that tags are different to attributes, but apart from that, there isn’t too much wrong with his post.


    Comment by Dan — October 19, 2008 @ 1:58 pm | Reply

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