A friend told me we should round up all the spammers, and throw them off the Golden Gate Bridge, down to the sharks below. Trouble is, others will take their place. Spammers, sadly, aren’t a hereditary breed – it’s a learned behavior. (Almost Lamarckian!)
Even if you don’t agree about where spammers come from, we’ll have to agree there are too many of them. Spam is a very successful meme, a unit of cultural information that’s better than most at copying itself. In the realm of intellectual selection, spam is to be found far and wide in the meme pool. Spam is maybe a parasite working on (or against?) the get rich quick meme – if people stopped wanting a quick and easy buck, spam would vanish overnight.
What’s this rubbish about it being the “dominant species” though? We eradicated small pox, a more difficult and more important thing than going to the moon, and we’re losing the war against spam. It’s beating us. America gave fire water to the “Indians” to take their land – now, in some places, native casinos are using greed to take modern culture’s money. Spam is doing much the same thing.
Spam is a concept, an idea, that by producing a lot of useless drivel, a person can strike internet riches. It comes in a few varieties, from the email sitting in your box, selling you viagra and mortgages, to the affiliate and “search engine friendly” links in a forum and a blog. It’s PayPerPost, where a blogger can beat the 1849 gold rush by telling you how wonderful a sponge and a bank account are. It’s Digital Pointless, where you can buy other people’s Wikipedia and eBay accounts. Fine, that’s what spam is, but what are we? It’s hapless accomlices, we’re machines, some of us, that spam uses to copy itself.
All of this is Darwinian. If you have variation (spam, job, investment, invention), heredity (new spam is very much like old spam, but refined in its sales pitch or its delivery) and selection (spam filters, forum moderators, people seeing through it), you have evolution. This works in biology (genes), and it works in ideas (memes). If you have the struggle for existance among things that copy themselves, the one that’s better at making copies will come to dominate, to fill its world. Ladies and gentlemen, this is exactly what spam is doing – a digital thing filling its internet world. One of the dominant species in the meme pool.
This proves our point – bad spam, the least fit, failing in the struggle for existance.