Remember the quote about if another country forced our standards of education on us we’d consider it an act of war? Here’s a glowing example. The web isn’t so hard to understand. I’m reading a book by Tim Leary, it has a title. A as in 1. Just like a book has 1 title, a web page has 1 title.
But our friend at “SEO 101 Blog” want to try multiple titles to get his clients (?) better search engine rankings. Titles in the footer, titles in images, titles in Firefox, titles galore. This apparently comes from a misunderstanding of html, specifically the difference between tags and attributes. For people with no idea, tags are surrounded with <pointy brackets> and attributes aren’t. An attribute is something that describes or gives more information to a tag.
I don’t think the importance of a basic understanding of html can be overstated for the SEO industry. If our friend wants to bait search engines, and these creaturs try to tease out semantic meaning from html, it stands to reason that he and others like him would benefit from walking a mile in Google Bot’s shoes.
Why important? Two people can’t share new ideas with each other about a complex system when they can’t describe the parts they’re talking about in a way the other will understand. Words (and these are technical ones, less well known to many) have established, agreed on meanings. Rather than inventing new ones and then trying to convince people to take you up on their meanings, simply use them as intended if you wish to be understood.